But that's not the fault of the car!!!
If you read the article the guy pretty much contradicts his title thesis, by stating the prospective buyers already know everything about the car, so the salespersons lack of knowledge doesn't exactly hinder someone that really wants the car to start with. He does state that knocking 2k off the price would help move it a lot more, which I would agree with, I also think the car would do better moving slightly up segment and adding at least 75 more hp, but that's just theory. I neglected to mention the author also mentions having 3 people in the car on a test drive... How is that possible???
I would say the fault of the car is all the things mentioned in the first few paragraphs. It's a bit too small, it's too under powered, and it doesn't stack up well to the competition in terms of numbers. I would say the Genesis Coupe is smaller, but it packs much more power for the dollar. Don't know how those are selling in comparison though.